write a heartfelt article or two and send them in to your local newspaper. other people in other towns can do the same. a lot of papers print "opinion" sections, and anyone that reads the paper will see what you wrote. guns definitely have bad PR... and i think politics have a lot to do with it. everyone knows that the media and primary politicians work hand-in-hand... so if a certain politician is anti-gun, their media slaves will post anti-gun articles until the world stops turning. it sells papers, and helps their sales out. we live in the kind of world where people slow down around car wrecks to see if there's blood on the ground. people are mercenary and bloodthirsty... both in real life and in entertainment. bleh.